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Frontiering and elements of style

It is not a bad idea, whenever a person encounters annoying language, to look in Strunk and White’s timeless writer’s booklet, “The Elements of Style,” for clues why the annoyance occurred. It becomes a very good idea when the annoying language threatens to become official and influence thought without challenge.

That prospect of thought without challenge is what bothers me so about “Abilene Frontiering,” the words proposed to become a commercial “brand” to advertise my hometown.

No way to know how “Elements of Style” co-author E.B. White, the famed 20th-century essayist and author of “Charlotte’s Web,” might react to the word “frontiering.” That opportunity is lost, but in matters of words not to use, White has been helpful to me before. So again I go to “Elements.”

White begins the book’s Chapter Five, “An Approach to Style,” with a shot directly to the heart of the matter.

“Up to this point,” he begins, “the book has been concerned with what is correct, or acceptable, in the use of English. In this final chapter, we approach style in its broader meaning: style in the sense of what is distinguished and distinguishing. Here we leave solid ground. Who can confidently say what ignites a certain combination of words, causing them to explode in the mind?”

Such style, White says, is “an increment in writing. When we speak of Fitzgerald’s style, we don’t mean his command of the relative pronoun, we mean the sound his words make on paper.”

Since high school, I have taken the sound that words make on paper to be the goal of selecting the right words to say what I mean. Sound implies effect, some action that relates the word to what is actually happening on the ground. White states it this way: “Young writers often suppose that style is a garnish for the meat of prose, a sauce by which a dull dish is made palatable. Style has no such separate entity; it is nondetachable, unfilterable.” The beginner seeking style, White says, “should begin by turning resolutely away from all devices that are popularly believed to indicate style – all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity.”

I stand the style of “frontiering” against this counsel, and it fails the test. It fails by itself, as a word untouched by style, which is simply annoying. Annoyance turns to alarm when officials propose to use such a word to influence thought about Abilene. The city may lack the style of Paris or Rome, or even San Antonio, but “frontiering” insults the considerable style that Abilene does have. What would be the words that make the right sound on paper for Abilene? Look for a combination that explodes in the mind, or at least ignites, and spreads across the face in a smile, or a glow of pride, Abilene, Texas style.

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  • I am a journalist, educator, writing consultant and author, living in La Mesa, CA. I am a native of Texas, which shows in most of my work. I believe that anything is possible. When I was 35, I realized that the ideal life would be to have the imagination of a six-year-old, and the wisdom of a 65-year-old. I can still get to the imagination (as you can, simply by cutting away all the data you’ve learned from first grade on) and I now possess the wisdom of a 65-year-old. Being 65 can be unsettling – too late to plant trees and enjoy the shade – but the wisdom that comes with it is terrific compensation. I learned in 50th grade that, no matter how bad things get, there is always compensation. Now I am in the 60th grade, and I am learning things that I didn’t know in 59th. This September, I’ll start 61st grade, and learn things I don’t know now. To find what grade you’re in, start with the year you started 12th grade, and count up. My newest book is “Warbirds – How They Played the Game.” My new company is The Write Outsource, quality media writing on deadline, at www.writeoutsource.com. I am working on a book about the media, and I am about to revise my cookbook about home cooking on a tight budget, such as so many of us face at this time.
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